RedPath Sugar
Founded in 1854, Redpath Sugar is a Toronto based sugar refinery that provides a large range of sugar products to consumers, professional food service outlets, restaurants, and food & drink manufacturers throughout Canada.
As of 2007, Redpath became a subsidiary of the multinational company: American Sugar Refinery (ASR Group), the largest refiner of cane sugar in the world.
Since the merge, Redpath has continued to be a favourite in Canadian kitchens, both personal and commercial, by maintaining high standards of quality and a strong commitment to sustainability and ethical sourcing.
Agency: Nourish Marketing
Creative Direction: Madison Cantin
Food & Prop Styling: Diana Topley
The Objective
Imagery and Stop motion creation for social media and website use.
Collaborate with Nourish Marketing's recipe development team and creative directors to create high quality content for Redpath’s nostalgia-themed campaign.
By highlighting classic recipes, props, and lighting techniques, the concept aimed to spark the nostalgic memories of their audience as a a way to unite generations of bakers and keep baking traditions alive.
Services Rendered
Recipe & Product Photography
Stop Motion
Post Production
The Outcome
